About us

History

With over 45 years of experience in designing, producing, and distributing high-quality boxing and martial arts equipment, we have built a reputation as one of Europe’s most trusted and knowledgeable suppliers. Our deep industry expertise, technical craftsmanship, and long-standing relationships with gyms, distributors, and professionals have laid the foundation for our success across the continent.

This journey has led to a milestone we’re incredibly proud of: we are the exclusive European licensee of Everlast.

Perspective

Founded in 1910 in the Bronx, New York, Everlast is one of the most iconic names in combat sports. For over a century, Everlast has been synonymous with strength, durability, and authenticity. The brand has been worn by legends such as Muhammad Ali, Mike Tyson, and more recently, champions like Deontay Wilder and Katie Taylor. Everlast is more than just a brand—it is woven into the very fabric of boxing and MMA culture.

Recognizing the brand’s unmatched heritage and global appeal, we made the strategic decision to dedicate our full focus to Everlast. We have phased out all other activities to align entirely with the growth and potential of this legendary name. Our mission is clear: to further expand Everlast’s presence and impact throughout Europe, delivering cutting-edge products that support athletes at every level. By combining our decades of expertise with the power of the Everlast brand, we are uniquely positioned to serve the combat sports community with world-class products and unmatched passion.